Enterprise Singapore Nairobi Launch

Singapore makes foray in East Africa with opening of regional office to boost trade and business partnerships

Enterprise Singapore (ESG), the Singapore government agency promoting the growth of Singapore’s overseas investments and trade, announced the opening of its Nairobi Overseas Centre today.

The Nairobi Overseas Centre was opened by Singapore’s Deputy Prime Minister (DPM) and Coordinating Minister for Economic and Social Policies Mr Tharman Shanmugaratnam, Kenya’s Cabinet Secretary for the Ministry of Trade, Industry & Cooperatives Mr Adan Mohamed, and Singapore’s Senior Minister of State (SMS) for Trade and Industry Dr Koh Poh Koon.

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This is Enterprise Singapore’s third office in Africa, which will serve as its regional hub for East Africa. It complements Enterprise Singapore’s existing regional hubs in Johannesburg (South Africa) and Accra (Ghana). Enterprise Singapore’s Nairobi Overseas Centre will facilitate Singapore companies’ investments in Kenya and East Africa, and promote partnerships between Singapore and East African companies.

“East Africa houses some of the fastest-growing economies in the continent. Enterprise Singapore sees great potential for Singapore companies to offer their knowledge and expertise across areas such as infrastructure development and manufacturing, which are key priorities in this region. Kenya, with its stable growth and business-friendly environment, is the gateway to East Africa and we are positive that our office here will broaden our network of East African partners and strengthen the Singapore brand in the region,” said Mr Yew Sung Pei, Assistant Chief Executive Officer, Enterprise Singapore.

Currently, there are over 60 Singapore companies operating in Africa, across more than 50 countries, with US$19 billion invested in the continent. At the opening today, six Memoranda of Understanding (MOUs) were signed between Singapore and Kenyan companies across corporate governance, e-payment and trade facilitation.

In addition, the Nairobi Overseas Centre will allow Kenyan and African companies, including Small and Medium Sized Companies, to leverage Singapore as a gateway to capture growth opportunities in Asia. Strategically located at the heart of Asia, Singapore is in the middle of key trade flows from Europe, the United States, the Middle East, Australia and Asia, hence making a good springboard for African enterprises seeking growth in Asia.

On 12 June 2018, the Kenyan and Singapore governments signed Bilateral Investment Treaty (BIT) and Avoidance of Double Taxation Agreement (DTA) agreements to further cement bilateral economic ties. The signings were witnessed by Singapore’s Deputy Prime Minister Shanmugaratnam. Singapore will also sign a BIT and an Air Services Agreement (ASA) with Rwanda on 14 June 2018. These agreements further boost cross-border trade and investment flows, adding to Singapore’s fast-growing treaty network with Africa.

I was lucky to have been part of the United Pictures team that documented this event and here are a few images that you will never see on the newspapers.

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The event was ready to go two hours before even the call time.

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Guests started coming in and were welcome by Waridi Events staff.

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Straight to the holding area where the guests were interacting and having breakfast.

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Meanwhile our host was Mark Masai.

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He calls for the event to begin.

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Slowly the Kempinski Ball room was getting filled up.

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Jayakrishnan Gopalakrishnan of Enterprise Singapore welcomes Dr. Manu Chandaria to the event.

Shortly after our guest of honours walk in to the VIP room for a brief discussion.

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Cabinet Secretary of Trade & Corporation Kenya, Adan Mohamed meets his counterparts from Singapore.
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A bit of trade jokes.
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Deputy Prime Minister(DPM) & Coordinating Minister for Economic & Social Policies of Singapore, Tharman Shanmugaratnam (right) interacts with Adan Mohamed (left) with Senior Minister of State, Ministry of Trade & Industry Koh Poh Koom.

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Back to the ball room and the event begins.

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Assistant CEO, Enterprise Singapore Yew Sung Pei making the opening remarks.
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Speech by Adan Mohamed

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Followed by a moderated session by Karim (R) of Anjarwalla & Khanna.

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Question and answers session.
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We also had a moment of MOU presentations.

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DPM interacts with guests.

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And DPM was off to a private lunch with key stakeholders.

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About Enterprise Singapore

Enterprise Singapore is the Singapore government agency championing enterprise development. We also support the growth of Singapore as a hub for global trading and startups.

We attract global commodities traders to establish their global or Asian home base in Singapore. Today, Singapore is a leading global trading hub with a complete ecosystem for the energy, agri-commodities and metals & minerals trading clusters. We are also home to many global enterprises, startups and investors that operate in Singapore’s robust pro-enterprise environment.

As the national standards and accreditation body, we continue to build trust in Singapore’s products and services through quality and standards. Renowned for our dedication to quality and innovation, Singapore companies make ideal business partners.

With our global network in over 35 locations spanning many developed and emerging markets, we connect businesses with relevant Singapore companies for their business expansion.

Visit www.enterprisesg.gov.sg for more information

Until next time




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